Behind every small business is an ever changing story of learning, growth and inspiration. Cavaliere Couture has recently undergone thoughtful rebranding and changes. Thank you Cavaliere Couture for sponsoring this update on Stable Style.
Founded in May of 2018 by Lela Reynolds, the brand started with the creation of comfortable riding tights that could be worn all day. Cavaliere Couture’s riding tights are designed to take you from the saddle to the gym and beyond. With a new logo making an appearance, Lela wanted to share a few words about the change.
“When I started Cavaliere Couture in 2018, it was my first venture into creating clothing. I knew what I wanted – to create an equestrian brand with a luxurious feel that maintained a good price point while doing all the things that we needed. To make us feel our best no matter what our size or discipline (and to even be great workout gear!). To be practical and fit our devices and (most importantly) our horse treats.
But as this brand has evolved, it has become so much more than that.
It’s become a statement for not just myself, but for women in the equestrian community that we don’t have to fit a certain ‘look’ to excel and feel good in a sport we love. It’s become a reminder that our mental health is important. And it’s a reminder that our clothing should be the clothing of an athlete – because that is what we are.
So with all that being said, I guess what I am trying to say is this… I am announcing that I have rebranded.
Everything is staying the same, don’t worry! The only thing that is changing is the logo on the pocket 😉
The new logo stands for what I feel horses mean for us. The open C’s in the shape of an infinity sign represent infinite love. The bit represents the connection between horse and rider. Put them together and we have what all us horse girls feel in our souls: boundless love of the horse.
I felt that this brand has become so much more than an equine Chanel look alike – and with this rebrand we will start to see more fun items like sunshirts, perfumes, some interesting casual wear, and more!
To all of my customers, sponsored riders, brand ambassadors, and friends who have been on this crazy ‘oh my gosh how did I start to design equestrian wear?’ ride with me… thank you. I can’t wait for more 🖤”
The Latest Riding Tights
The popular Grand Prix Riding Tights are available in classic black and a rotating option of limited edition colors. Right now Evening Ride Floral and a Denim riding tight are the latest offerings.
Step into the show ring with confidence and comfort in the new Oxer Show Tights in beige.
Cavaliere Couture has an amazing team of sponsored riders supporting Lela and the brand. Ashleigh Luca, Missy Gilliland, Caroline Hoffman, Brandi Taylor Roenick, Lehua Custer and elite vaulter Siddartha Kreaden are just some of the riders representing the brand. Below, Missy Gilliland competes in dressage in the Oxer Show Tight in White.
Body Positivity
Lela focuses on creating designs she loves and advocates for including equestrians of all sizes. She offers sizes for everyone and wants to be a part of the body positive movement within the equestrian community with the Every{Body} collection. Cavaliere Couture also has heavy messaging when it comes to mental health in the equestrian world with their Mental Health Collection.